In the centre of Cologne/Ehrenstraße the old shop was totally uncored and redesigned in the puristic straight-line design of the known streetwear label of the group "Work in progress".
In close coordination with the firm's management we transformed the special design ideas into form, material and colour.
A dyed concrete floor, earthly colours, spot lights in loft-design and the facade in deep black colour adress in particular young or teenage buyers.
The sparing interior design puts the merchandise into the foreground.