With its unique therapy for the vetebral column, Novotegum AG addresses specifically patients suffering from chronic backaches. The enterpprise has achieved a dynamic growth and wants to extend, within a medium term, from a presently regional to a nationwide presence.
The objective of the interior design was to conceive a typical design language applied in all Novotergum surgeries worldwide. With softly curved lines well-rounded components our theory of shapes suggests gently, but forcefully, the main actor of the site, the back and vertebral column.
By using warm colours we created a comforting atmosphere. With a touch of blue and large grafic prints we wanted to point out a distinctiv reference to the subject-matter.We are pleased that the management was so much convinced by our design ideas that our conception of colours and forms was taken as basis for the corporate design whose development we accompanied.
